Post by roselin10 on Dec 5, 2023 9:51:09 GMT
That way, you can a screen filling opt-in form that you can trigger as a -step lightbox. Shane's Take: Why This Form Type is So Popular We didn't invent the Scroll Mat and if you follow a few marketing related blogs, you've probably seen a form like this in action. In fact, I believe this is the "hottest trend" (or fad?) in list-building right now. What exactly happened, that made this particular opt-in form catch on? While I don't know an answer for sure, here's my theory: It all comes down to trigger times and the bandwagon effect. Before the Scroll Mat, the fad was triggering opt-in forms on exit intent.
When we busted the exit intent myth, we showed that using exit intent is actually Telegram Number a bad idea, more often than not. So why was everyone using it? The idea behind exit intent makes sense. Plus, people are generally worried about annoying their visitors with opt-in lightboxes. And then, if a few well known bloggers start using exit intent and write about it, the crowd follows suit. Without questioning it or A/B testing it first. Then, the Scroll Mat style opt-in form comes along. Some people try it out because it's a shiny new thing and, lo and behold, ! What magical properties does the Scroll Mat have, that make it perform so well? Never mind! Let's tell everyone about it and create a new bandwagon for people to jump on... Looking over test data we've gathered by A/B testing with Thrive Leads, it seems to me that the most likely explanation is this: the Scroll Mat converts well because it fills the screen and because it triggers on page load.
Before (exit intent bandwagon) everyone was worried about annoying visitors with opt-in forms. Now, (Scroll Mat bandwagon) no one seems to care about that anymore, even though the Scroll Mat is no less annoying than an instantly triggered lightbox. Now, I don't mean to say that using a Scroll Mat is a bad thing. I don't even mean to say that using an exit intent trigger is always a bad thing. To me, the important conclusion is this: test, to see what works best on your site! Using a Scroll Mat because some other blogger uses it is not a good idea. Using a Scroll Mat because in your own testing, you can see that it outperforms other opt-in type is a great idea.
When we busted the exit intent myth, we showed that using exit intent is actually Telegram Number a bad idea, more often than not. So why was everyone using it? The idea behind exit intent makes sense. Plus, people are generally worried about annoying their visitors with opt-in lightboxes. And then, if a few well known bloggers start using exit intent and write about it, the crowd follows suit. Without questioning it or A/B testing it first. Then, the Scroll Mat style opt-in form comes along. Some people try it out because it's a shiny new thing and, lo and behold, ! What magical properties does the Scroll Mat have, that make it perform so well? Never mind! Let's tell everyone about it and create a new bandwagon for people to jump on... Looking over test data we've gathered by A/B testing with Thrive Leads, it seems to me that the most likely explanation is this: the Scroll Mat converts well because it fills the screen and because it triggers on page load.
Before (exit intent bandwagon) everyone was worried about annoying visitors with opt-in forms. Now, (Scroll Mat bandwagon) no one seems to care about that anymore, even though the Scroll Mat is no less annoying than an instantly triggered lightbox. Now, I don't mean to say that using a Scroll Mat is a bad thing. I don't even mean to say that using an exit intent trigger is always a bad thing. To me, the important conclusion is this: test, to see what works best on your site! Using a Scroll Mat because some other blogger uses it is not a good idea. Using a Scroll Mat because in your own testing, you can see that it outperforms other opt-in type is a great idea.